First of all we should know what is SEO. SEO is the way of making a website on top in SERP of search engine like Google, Yahoo, and Bing etc. It is the art and science of optimizing web pages according to search engine guidelines. There are three types of SEO as Basic SEO, technical SEO and Advanced SEO.
Necessity of SEO
Search engines are becoming sophisticated and they can see web pages, its features and can understand what the pages are about as same as a human can. The important aspect of SEO is making website easy to understand for search engines as well as users. It helps the search engines figure out what the web page is about. SEO is a very stable marketing channel like TV and print ads, which can bring qualified leads that finally converted to the sales of business. It is not a cost but an investment. SEO provides business awareness, web traffic, branding, credibility, a good ROI and importantly insight of customer behaviour. When people search for your products and services, you obviously want your website to appear as high in the search engine rankings as possible for just to click through to your website.
Reason of growing SEO industry
a. It is increasing the uses of search engines for information on web day by day.
b. Organic result is more trustworthy rather than paid ads.
c. Large companies are actively using SEO for promoting their brands in India.
d. Traditional or Direct marketers are increasingly adopting SEO.
e. Number of local search requests is increasing web searches with desktop as well as mobile devices.
f. Google are fast evolving and making demographic targeted & Geo targeted search results.
Scope of SEO
SEO plays a vital role in scaling up leads, sales and accelerate the growth of a company in online business as well as offline business. Today internet is available everywhere and everyone has the basic knowledge of using internet. They can easily roam anywhere they want and can compare the companies in terms of USPs, offers, rates and benefits. Marketers are taking this opportunity to reach their potential customers through internet offering their products and services. They are using their online property i.e. website for information of the company, their products, services, offers etc. and reaching their potential customer using SEO technique that is the force behind a company’s online success. Everyone is slowly but surely accepting this internet market. Large companies are spending huge amount money for internet marketing. Small companies are not also standby their activities. As it is increasing the number of websites as well as demand of SEO services, opportunities of employment in this industry are also increasing. So, there are numerous job opportunity and scopes behind SEO. Some companies keep an internal team for digital marketing so that they can dedicatedly work for them and some companies outsource their service to others digital marketing companies. Wherever the service goes, the marketers are required from bottom to top level SEO professionals. Many companies still do not know the power of SEO professional and what talent they possess. A good SEO professional can increase the awareness of new products, increase the companies’ brand name and can manage companies’ reputation. It requires lot of strategy and hard work.
SEO Job Profiles
Firms have employees in the below job profiles as:
- Business Analyst
- Digital marketing manager
- Digital marketing executive
- Reputation Manager
Are you ready to take challenge in online marketing? Contact us at 8697427545 or email at contact@w3dreamacademy.com. Embrace the opportunity; be a professional SEO expert and defeat others with confidence.